I am a Strategy and Design Lead with a passion for crafting intuitive, user-centered experiences that balance creativity with strategic thinking. With a background in UX, UI, and product design, I have helped companies like Microsoft, FedEx, Expedia, and Airbnb transform complex challenges into engaging experiences.

I specialize in defining site strategy, structuring information architecture, and optimizing navigation to create clear, engaging user journeys. From leading research and content strategy to designing onboarding flows and scalable design systems, I bring a well-rounded approach to problem-solving that aligns business goals with user needs.

I love turning complex problems into simple, beautiful solutions that people actually enjoy using. Whether it’s a scrappy startup or a massive enterprise, I bring a creative, big-picture approach to making experiences that stand out.